BUILT FOR THE DEEP. MADE FOR THE STREETS.
In a bold move to reinterpret the classical diver’s watch through an urban and contemporary lens, Edox has partnered with renowned French artist Jo Di Bona to create the Pop Neptunian Automatic Limited Edition. This striking timepiece, limited to just 100 pieces worldwide, merges the creative energy of street art with the technical heritage of Swiss watchmaking.
“I DIVED INTO EDOX’S UNIVERSE”
When asked about the origins of his work, Jo Di Bona explained: “I started out doing graffiti in the early ’90s, and today I’m proud to be part of the big contemporary urban art family. For this collaboration with Edox, I took inspiration from an 18th-century sculpture at the Louvre titled Neptune Calming the Waves. There’s this contrast between calm and power — and that’s exactly what inspired me to create this piece, which also echoes the spirit of a watch built to withstand depths of up to 300 meters.”
POP NEPTUNIAN
THE ORIGINAL ARTWORK
Inspired by the 18th-century sculpture Neptune Calming the Waves at the Louvre, Pop Neptunian reimagines the Roman god of the sea in a contemporary, chaotic world. The artwork explores contrasts — between power and serenity, classical and urban, control and energy — much like the watch it was made for.
Jo Di Bona’s creative process blends graffiti strokes, stencils, vivid colors, paint drips, and fragments of vintage posters. For this piece, he also incorporated cutouts titles from old comic books and from historical Edox advertisements, creating a rich visual dialogue between past and present. The final gesture — tearing through a black-and-white image to reveal hidden layers — gives the piece depth, tension, and emotion, like a submerged world breaking through the surface.
JO DI BONA
THE ARTIST
Jo Di Bona is a French contemporary artist and pioneer of “Pop Graffiti” — a bold fusion of street art, vintage collage, and pop culture. Known for his colorful tributes to icons, diversity, and emotion, his work has been featured in exhibitions and public murals around the world, including a special project for the 2024 Olympic Games in Paris.
His creative process involves a dynamic interplay of layers — first adding movement-rich graffiti forms, bold colors, drips, and stencils, then overlaying vintage posters and comic books to evoke nostalgia and pop energy. Finally, a black-and-white image is torn to reveal the textures and colors underneath, creating a unique dialogue between past and present.
LIMITED EDITION
ONLY 100 TIMEPIECES AVAILABLE WORLDWIDE
The Edox Pop Neptunian is limited to just 100 timepieces worldwide, each reflecting the fusion of art and watchmaking.
And for a fortunate few, the experience goes even further — ten exclusive watch boxes have been hand-customized by Jo Di Bona himself, turning each into a unique collector’s piece.
NOT ONLY A TIMEPIECE, A PIECE OF ART
Staying true to Edox’s diving heritage, the Pop Neptunian retains hallmark features such as a ceramic bezel, a screw-down crown, and a robust 3mm-thick sapphire crystal. But in this reinterpretation, these technical elements shift from pure underwater functionality to become symbols of quality, durability, and bold design in a contemporary urban context.
Beneath the expressive dial lies the Swiss-made automatic movement SW200, housed in a 42mm stainless steel case coated in matte black PVD.
The dial reproduces Jo Di Bona’s Pop Neptunian artwork through a high-precision poly-stamping technique, capturing the vivid contrasts and layered textures of the original piece. White Super-LumiNova® elements glow in the dark, revealing unexpected details and giving the artwork a dynamic, almost underwater presence. The caseback also features Jo Di Bona’s signature, subtly contrasting in glossy relief against the matte background.
Born from an artistic impulse and a shared desire to explore new creative territories, Pop Neptunian boldly redraws the map of what a diver’s watch can be.
POP NEPTUNIAN AUTOMATIC LIMITED EDITION
REF. 80141 37NM BONA
SPECIFICATIONS
Calibre EDOX 80s (Sellita SW200)
Functions Display of hours, minutes, seconds
Diameter 42 mm
Case Stainless steel with matte black PVD coating
Glass 3mm thick sapphire crystal
Water resistance 300 meters / 30 ATM
Features Ceramic Bezel, Luminescent hands and/or indices
Dial Pop Neptunian
Strap Metal Bracelet
Limited Edition 100 pieces
