Like time itself, Swiss boutique watchmaker Edox never stands still. The Les Genevez-based company this year celebrates its 135th anniversary. Founder Christian Ruefli-Flury was driven by his heart when, in 1884, he made a pocket watch for his beloved wife Pauline’s 25th birthday. Delighted, she convinced him to set up his own company – Edox.
Over the decades Edox has forged a reputation as the ‘‘water champion’’ of the watch world, creating world-leading divers’ watches. Ruefli-Flury would no doubt be amazed and honoured how his legacy has flourished over the past 135 years.
One of the few remaining family owned Swiss watchmakers, Edox proudly acknowledges its heritage but also embraces innovation and imagination in its collections. Today, Edox is known for its highly water-resistant timepieces, complex hand-polished watch cases and traditional hand assembling.
Edox. A company shaped over time. A company shaping time.